If you really want to get right down to it, adults love to color as much are their kids do. If you dont believe us, think about all of the artists that do oil and watercolor paintings, those that do pen and ink drawings and watercolor pencil drawings and artwork. This is simply the more appropriate and acceptable way for adults to continue coloring as we all did as kids. This is partially why both adults and children alike really enjoy having SpongeBob printable coloring pages available to them to color on.
When I was a child I just loved to draw and paint but, as I remember, before I even could begin to draw accurately I used to color in. The next stage was to learn to draw using stencils and then I graduated to be able to draw freehand which provided me with an absolutely fantastic sense of achievement. I went on to love drawing but the point I am trying to make is that it all started with the simple yet effective art of coloring in!